The purpose of the Thinkathon is to help edie Live visitors move from Ambition into Action with their single-use plastics strategy.
Over two, one-hour 45 minute sessions within a dedicated area of the Plastics Hub, groups of 10-12 participants will collectively identify at least one new plastic packaging solution that could be scaled up by business as a way of tackling the problem. Solutions could be anything from new/amended Government policies to specific packaging material innovations through re-use/redesign.
Facilitator: Thomas Michalak, Creative Director, Graphite Digital
1st session - 11:30am - 1:15pm
AMBITION: Mapping out a plastic-free future for business
Starting with a blank canvas, participants will discuss and map out what a single-use plastic free future looks like for business. How are products designed and used/re-used? How should consumers be engaging with ‘sustainability’ when it comes to product and packaging use? Is there still a place for plastics in business?
2nd session - 2.15pm - 4:00pm
ACTION: Achieving that plastic-free future, today
Now that the ambition has been set, participants will collectively create a list of ‘quick-wins’ and action points that businesses must follow in order to redesign products and packaging, encourage re-use and ultimately avoid single-use plastics.